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Richard Whatley
Industry Consultant, Europe, Mid East, Africa

Richard Whatley joined Michael R. Crane and Associates LLC in 2012 as a consultant providing expertise to the commercialization of dental capital equipment and consumable products in Europe, Mid East and Africa. Mr. Whatley brings over 25 years of international dental sales and marketing experience to MRCA. He has successfully developed, implemented and overseen product launch plans and distribution strategies for dental equipment and materials throughout the world establishing extensive relationships with leading dentists, universities, dental distributors, dental manufacturers and material suppliers.

Prior to joining MRCA, Mr. Whatley held a range of senior level international sales, marketing, and management roles with Dentsply International, SciCan Ltd., and KaVo GmbH. In recent years Mr. Whatley has provided International expansion and product viability advisory services for a range of new dental technology companies and has frequently provided interim management leadership during commercialization. He is particularly edept at developing launch and distribution strategies for dental start-ups and providing active hands-on support to implementation.

Mr. Whatley holds a Bachelor Degree in Chemistry and Management and a Diploma in Industrial Studies, from Loughborough University, England. He resides in France and fluently speaks English, German, and French.

Richard Whatley
Industry Consultant, Europe, Mid East, Africa

Richard Whatley joined Michael R. Crane and Associates LLC in 2012 as a consultant providing expertise to the commercialization of dental capital equipment and consumable products in Europe, Mid East and Africa. Mr. Whatley brings over 25 years of international dental sales and marketing experience to MRCA. He has successfully developed, implemented and overseen product launch plans and distribution strategies for dental equipment and materials throughout the world establishing extensive relationships with leading dentists, universities, dental distributors, dental manufacturers and material suppliers.

Prior to joining MRCA, Mr. Whatley held a range of senior level international sales, marketing, and management roles with Dentsply International, SciCan Ltd., and KaVo GmbH. In recent years Mr. Whatley has provided International expansion and product viability advisory services for a range of new dental technology companies and has frequently provided interim management leadership during commercialization. He is particularly edept at developing launch and distribution strategies for dental start-ups and providing active hands-on support to implementation.

Mr. Whatley holds a Bachelor Degree in Chemistry and Management and a Diploma in Industrial Studies, from Loughborough University, England. He resides in France and fluently speaks English, German, and French.